Prickly Pear Land Trust Staff

Mary Hollow Executive Director

With PPLT Since: 2015

As a fifth-generation Montanan and outdoor enthusiast, Mary has long been connected to the lands and waters of Big Sky Country. She holds University of Montana degrees in business finance and economics. She began her career in the U.S. Senate and later for a housing organization in Washington, D.C. Upon her return to Montana, Mary ran a fishing lodge in the Blackfoot Valley. Inspired to further conservation efforts, Mary then went to work for The Nature Conservancy during their acquisitions of Plum Creek Timber land in western Montana. For nearly 10 years she managed land deals and served as the Government Affairs Director for TNC in Montana. Mary joined the PPLT staff in 2015 as executive director. Connecting people with conservation values and the outdoors in our urban communities is a key goal for Prickly Pear Land Trust and a personal interest for Mary.

Rachel Rountree Associate Director

With PPLT Since: 2020

An avid hiker, runner and outdoor enthusiast, Rachel fell in love with Helena after visiting in 2014. Drawn to the kind people, family-friendly community and beautiful nature, she and her family made the big move to Helena in the spring of 2020 to work for PPLT. She is a seasoned professional with over 15 years of experience in nonprofit management, fundraising and political fields. The first few years of her career she navigated the nonprofit and political worlds before she became a political fundraiser, working with clients from all over the world. After four years of intense travel, she decided to follow her passion for the outdoors and joined The Trail Foundation in Austin, Texas, as their Development Director. For six years she helped to grow and build the organization to meet the needs of the most visited urban green space in Central Texas. Rachel enjoys devoting her career to the outdoors, protecting natural spaces and encouraging people to go outside. A skilled communicator, Rachel thrives at being able to listen to input, facilitate, and creatively overcome challenges to achieve goals. As the Associate Director for PPLT, Rachel will oversee the daily operations and future needs of the organization.

Rebecca Dudek Associate Development Director

With PPLT Since: 2021

A Pennsylvania native, Rebecca’s love for Helena and its wide-open spaces began when she was a little girl. She spent her summers visiting family in Montana and always felt a close connection to Helena, the people, and the beautiful landscape surrounding the town. Her dream of leaving the East Coast and calling Helena “home” became reality in 2015 when she was offered the Children’s Miracle Network Manager position at Shodair Children’s Hospital in Helena, Montana. During her time at Shodair, Rebecca gained nearly seven years’ worth of experience in the nonprofit sector and helped grow the hospital’s fundraising through education, advocacy, and stewardship.

Because of her love and connection to the landscape, trails, and recreational opportunities around Helena, Rebecca jumped at the opportunity to join PPLT as the Associate Development Director. In this role, she will oversee the organization’s fundraising efforts and will continue to grow connections between PPLT and its community and statewide supporters.

AshLy Tubbs Outreach Manager

With PPLT Since: 2021

As a 5th generation Montanan with deep Helena roots, AshLy is passionate about people and places under the Big Sky. She is committed to keeping Montana the last best place while warmly welcoming folks to the great outdoors with open arms. When serving the public as the Governor’s Director of Constituent Services, leading a high-profile statewide Task Force, organizing campaigns, and founding an innovative project to support local small businesses– AshLy developed an expansive network and finds a familiar face wherever she goes. As Outreach Manager, she will be our communications conductor, marketing master, and event planning extraordinaire. When AshLy isn’t in our office showcasing and sharing the PPLT story, you will find her on the trails, in the water, and all around the heart of downtown with her kids and husband.

Nate Kopp Program & Trails Director

With PPLT Since: 2015

Nate came on board as a PPLT trail intern in April of 2015 and now serves as the project manager for PPLT’s Peaks to Creeks campaign. He hails from a small town in western New York and studied geography and environmental studies at the State University of New York at Geneseo. The wild places called him west after graduating, and he spent some time working in Yosemite National Park where his passion for all things outdoors was fully realized. After doing trail and conservation work across California, from Big Sur to the Sierra Nevadas, and in the green mountains of Vermont to the coastal jungles of North Carolina, he found his way to Montana. When he’s not hanging out at PPLT’s Tenmile Creek Park you’ll find him with his wife Julia, and their dog Mooka out on the trails, in the woods camping, or out on the disc golf course.

Travis Vincent Lands Project Manager

With PPLT Since: 2017

Having spent an adventurous childhood backpacking, swimming and exploring in the Flathead and Swan Valleys, Travis is thrilled to be home, working in Big Sky Country. His long circle back to the state began with the study of languages and economics at the University of Montana. From there he traveled to Russia, California, Italy, and Namibia to work and study, camping along the way. With a wildlife and open-space career in mind, Travis earned a policy and economics master’s degree with a concentration in environmental affairs in Washington, D.C. He finally escaped the city and made his way home to the mountains in and has spent the last few years working on PPLT lands projects. In his free time, he is camping, running the trails or out with his wirehair hunting birds.


With PPLT Since: 2021

Kevin has a long career in land protection. Before joining PPLT, Kevin spent 20 years in conservation, working for the National Park Service, two Land Trusts in Colorado, and the State of Montana. A thoughtful, curious and motivated protector of wild places, Kevin grew up exploring the mountains of southern Appalachia. It wasn’t until after high school, when he spent working away in Glacier National Park, that he decided to dive head first into conservation. And of course, Kevin doubles as an accomplished nature photographer and likes to share his images at his gallery in downtown Helena. In his free time he enjoys exploring Montana and the western United States with his wife and daughter.

Sue McNicol Minister of Happy

With PPLT Since: 2018

Montana has always been home for Sue, and non-profit work has been her passion for the past 35 years. As a graduate of Montana State University Billings in the field of Human Services, Sue has worked in areas of health care administration, disability rights, youth education and community outreach and currently serves part-time as a licensed local pastor in the United Methodist tradition. She describes herself as a “nudge enthusiast” and believes we all need encouragement and support as we explore our passions and interests. Sue loves to plant new ideas and grow meaningful connections for individuals interested in the work at hand. As PPLT’s “Minister of Happy” Sue coordinates all levels of giving back to our neighbors whether it be through volunteer coordination, community outreach, or fostering fun!

Tim Lawrence Trails and Parks Coordinator

With PPLT Since: 2021

Tim was born in the sprawl of Chicago. He completed a bachelor of arts in history from Beloit College in 2012. Days after graduating he took to the road to begin his first season with Montana Conservation Corps’ Northern Rockies Kalispell office. Since then he has worked two more seasons with the MCC as a crew leader running a crew out of Schafer Ranger Station in the Great Bear Wilderness and Bob Marshall and a senior crew leader out of Helena’s Central Divide office. He’s spent the last three seasons in the Forest Service out of Lincoln Ranger District, two of which he led the wilderness trail crew in the Scapegoat Wilderness. He’s spent two of his winters here in Helena as a bread baker for Park Ave. When he’s not covered in dirt and sawdust on the trail, he’s cooking for friends or reading a book and writing with a french press of coffee.

Sherry Berrin Lands Steward

With PPLT Since: 2022

Sherry moved to Helena in 2017 bringing with her over 20 years experience in the conservation field including working as a Land Steward for the Deschutes Land Trust in Bend, Oregon and as a Natural Resource Specialist for the Winooski Valley Park District in Vermont. While she spent most of her childhood on the Great Lakes in Michigan, a brief stint in Colorado after college had her falling in love with the mountains. She and her family are happy to call Montana home now. Sherry will be splitting her time working as the Stewardship Manager for PPLT and for the Montana Natural Heritage Program as the Zoology/Botany Data Specialist. As the Land Steward in Oregon, she gained valuable experience working with private landowners, monitoring both Land Trust properties and conservation easements. In her free time, Sherry enjoys exploring Montana with her husband, daughter, and two dogs!

Emmett Purcell Trails Assistant

Emmett was born and raised in Helena. He attended Montana State University, where he was on the alpine ski race team and eventually became an assistant ski coach. He continued ski coaching with the Great Divide Ski Team, leading to a career spanning various roles in the ski, bike and trail worlds. He has been moving dirt and exploring and building trails since his high school years, when mountain biking was in its infancy. He and his friends explored old routes that had not seen much travel over the years and cleaned them up. Emmett says: “I feel very fortunate to live in a great trails community and to be able to cobble together a life that includes bikes, skis, trails and yoga.”